We are Layer.
A senior, hands-on marketing and communications team with deep roots in regeneration, placemaking and urban development.
We are Layer.
A senior,
hands-on marketing and communications team with deep roots in regeneration, placemaking and urban development.
What We Do
Strategic marketing and communications for the built environment.
Partnering with investors, developers and local authorities to shape places that draw people in - from strategy to execution.
Need strategic marketing and PR support?
Think of us as your in-house team—just without the overheads.
What We Do
Strategic marketing and communications for the built environment.
Partnering with investors, developers and local authorities to shape places that draw people in - from strategy to execution.
Need strategic marketing and PR support? Think of us as your in-house team—just without the overheads.
Why Work With Us
Decades of experience.
We know the built environment inside-out, and we bring that knowledge to every project.
01
Senior Specialists
You work directly with us—not passed down an agency chain.
02
Built Environment Experts
We understand the sector because we’ve worked in it, client-side, across both public and private sectors.
03
Real Results
We work across the UK—London and beyond—delivering strategic marketing that creates the conditions for places and businesses to thrive. Our campaigns are purposeful, commercially minded, and proven to drive impact where it matters most.
04
One-Stop Shop
Strategy, brand, PR, digital, events—we do it all.
05
Straight-Talking
No fluff. No rebriefs. Just sharp thinking and fast delivery.
Who We Work With
Developers
Investors
Local Authorities
REITs
Architects
Agents
Planners
Property Advisors
Asset Managers
Our Services
Destination & Development Marketing
Corporate Repositioning & Brand Refresh
Public Relations & Crisis Comms
Stakeholder Engagement & Community Campaigns
Events, Awards & Thought Leadership
Social Media, Websites & Content
Business Development Strategy
Our Services
Destination & Development Marketing
Corporate Repositioning & Brand Refresh
Public Relations & Crisis Comms
Stakeholder Engagement & Community Campaigns
Events, Awards & Thought Leadership
Social Media, Websites & Content
Business Development Strategy
Strategic advisor, director-level marketer and regeneration specialist. Trusted by public and private sector leaders for her ability to turn complexity into clarity—and strategy into delivery.
Victoria Holloway
Creative communicator, digital strategist and visual storyteller. Brings campaigns to life through powerful content and smart comms that connect audiences and drive engagement.
Lorraine Tyson
Victoria Holloway
Strategic advisor, director-level marketer and regeneration specialist. Trusted by public and private sector leaders for her ability to turn complexity into clarity—and strategy into delivery.
Lorraine Tyson
Creative communicator, digital strategist and visual storyteller. Brings campaigns to life through powerful content and smart comms that connect audiences and drive engagement.
I worked with Victoria for over 8 years. She is one the most professional people I have worked with. She led the marketing on a number of our projects reporting in to me and I can say with no hesitation I was able to trust her with the management and spend of large marketing budgets. She is thorough, has a good depth of experience and is able to problem solve under pressure. She is able to manage multiple teams on multiple projects and I would have no hesitation in employing her again. In addition she is very personable, likeable, and a great team player.
Stuart Harris
Managing Director, Milligan
I worked with Victoria for over 8 years. She is one the most professional people I have worked with. She led the marketing on a number of our projects reporting in to me and I can say with no hesitation I was able to trust her with the management and spend of large marketing budgets. She is thorough, has a good depth of experience and is able to problem solve under pressure. She is able to manage multiple teams on multiple projects and I would have no hesitation in employing her again. In addition she is very personable, likeable, and a great team player.
I worked with Victoria for over 8 years. She is one the most professional people I have worked with. She led the marketing on a number of our projects reporting in to me and I can say with no hesitation I was able to trust her with the management and spend of large marketing budgets. She is thorough, has a good depth of experience and is able to problem solve under pressure. She is able to manage multiple teams on multiple projects and I would have no hesitation in employing her again. In addition she is very personable, likeable, and a great team player.
Lorraine brought strategic insight, creativity and technical know-how to every project she worked on with us. She invested the time to understand Ellandi's ambitions and delivered a digital marketing strategy that consistently elevated our brand and achieved tangible results. Her content creation - ranging from impactful photography and video to the B-Corp ‘talking heads’ series - gave real depth and professionalism to our communications. These assets played a key role in supporting our awards success and enhancing our industry reputation. Lorraine was instrumental in securing strong media coverage and producing articles that reinforced our commercial messaging. Always collaborative, responsive and invested in our success, she made a significant contribution to the business and is great to work with.
Ruth Moorhouse
(Formerly Ellandi)
Director & Head of Impact, BCAM
Lorraine brought strategic insight, creativity and technical know-how to every project she worked on with us. She invested the time to understand Ellandi's ambitions and delivered a digital marketing strategy that consistently elevated our brand and achieved tangible results. Her content creation - ranging from impactful photography and video to the B-Corp ‘talking heads’ series - gave real depth and professionalism to our communications. These assets played a key role in supporting our awards success and enhancing our industry reputation. Lorraine was instrumental in securing strong media coverage and producing articles that reinforced our commercial messaging. Always collaborative, responsive and invested in our success, she made a significant contribution to the business and is great to work with.
Lorraine brought strategic insight, creativity and technical know-how to every project she worked on with us. She invested the time to understand Ellandi's ambitions and delivered a digital marketing strategy that consistently elevated our brand and achieved tangible results. Her content creation - ranging from impactful photography and video to the B-Corp ‘talking heads’ series - gave real depth and professionalism to our communications. These assets played a key role in supporting our awards success and enhancing our industry reputation. Lorraine was instrumental in securing strong media coverage and producing articles that reinforced our commercial messaging. Always collaborative, responsive and invested in our success, she made a significant contribution to the business and is great to work with.
Let's Talk
victoria.holloway@layermarketing.co.uk
07764 308062
lorraine.tyson@layermarketing.co.uk
07710 520758